Mói is a cool and urban children’s clothing brand originated from Iceland. Mói’s primary focus is creating stylish and funky clothes with a dash of attitude to inspire sustainable living. This is done through certified production methods, which are responsible, ethical and organic. All clothing is produced in Portugal.
Mói’s urban design features comfortable clothes that can be used by both boys and girls between the ages of 0–8 years. The classic designs blended with in-style basics are easy to mix and match and wear with comfort on all occasions whether being über cool, playing or partying.
Both the name and logo of Mói is the name of an Icelandic raven (Krummi in Icelandic). It was the designer’s family member for years as it made itself welcome nearly every day for many years. The family fed the bird everyday and offered him a shelter and named him Mói.