In Maori, the native language of New Zealand, 'nui' means 'big' or 'important' hence the name Nui Organics™. Because we believe a clean start is a big thing for a little person. With that in mind we craft Nui Organics™ using only the world's purest merino wools and cottons. No harsh chemicals for your child, or their planet.
We love wool. We love the texture, the colors, the look and feel. We love that it is such a unique blend of beauty, function and sustainability. Each year we aim to create a collection that we hope will showcase the charm and intelligence of merino wool in unique and exciting ways.
We love what we do. It feels good to know that we are doing good, making quality clothing for kids in a socially and environmentally responsible way. We have fun, we work hard, we travel, we meet great people and we get inspired to make our products better and better.
We hope your kids will have fun in our clothes, play hard, travel, and meet great people, too.