Fool de Wool is an online shop for merino wool clothing for babies and children from 0 to 10 years.
Why merino? Because we’re absolutely convinced that this is the best fabric you can offer your children. Just to name a few reasons:
In contrast to traditional itchy wool, merino is ultra-thin and soft for the skin
Merino is the only natural fabric that regulates moisture. It keeps you warm in winter and cool in summer. Moreover, the thermo regulating properties benefits to the sleeping pattern of babies.
Merino can absorb up to 40% of it’s own weight in water before feeling moist.
Merino is odor and dirt repellent. It warrants less washing but if need be it can just go in the washing machine.
Merino is antibacterial and hypoallergenic
Merino is 100% natural, biodegradable, renewable and durable.
Read here more about the many advantages of merino for your kids
We have a clear vision on what children’s clothing should look like and we offer a selection faithful to this vision. Children’s clothing should above all be comfortable. Children have to live life to the fullest, run around, play on the ground and climb in trees…and all this wearing cool clothes. As mums ourselves we know how important it is for clothes to be durable so they can be passed on from child to child. Andnot in the least, we want things to be done in a fair and ecological fashion. After all, it’s about how we want to pass on our planet to our children.
Our collection consists of modern, stylish essentials that are easy to combine. All brands in our collection share our philosophy and have been selected with the greatest care. We took our time to compare and test all the clothes that we offer. You won’t find anything here that we not endorse ourselves.
You can shop at Fool de Wool with your conscience at ease. Enjoy our shop and let us know what you think. Positive feedback makes us happy but we also value and welcome your critical opinion. It will help us to improve our project.